Setting Yourself up for Success: Making the Right Decision at the Right Time

There is a natural inclination for new business owners to spend an inordinate amount of time making even simple decisions: What will I name my business? What hours should I be open? Should my logo have two or three colors? Where will I open my business account? Which supplier will I use? At what pointContinue reading “Setting Yourself up for Success: Making the Right Decision at the Right Time”

Leveraging Forture 500 Business Practices: Managing Risk

Fortune 500 companies use a formal process and mathematical models to manage risk. Depending upon the industry, the appropriateness and validity of their models can be subject to regulatory oversight and require certification by an independent auditing firm. Failure of these models to gauge the probability of risk or the resultant cost associated with recoveringContinue reading “Leveraging Forture 500 Business Practices: Managing Risk”

Setting Yourself Up for Success: Funding Your Start-Up

The reason I most often hear when I’m talking to people who haven’t yet started their own business is they don’t believe they can afford it … and often they’re absolutely correct. Starting a business requires having both enough money and time to get it launched and keep it going while it grows. Imagine myContinue reading “Setting Yourself Up for Success: Funding Your Start-Up”

Selling Your Products and Services: Questionable Sales Practices

Yesterday my friend Tina called to say, “It’s Time.” I immediately knew what she meant. Her car has more than 185,000 miles and the winter had been a nightmare for her with the car either in the shop or needing to go to the shop. She was worn out with the constant stress of tryingContinue reading “Selling Your Products and Services: Questionable Sales Practices”

Finding the “Secret Sauce”: Increase Sales by Targeting Your Market

Growing to the level of sales your business needs to be successful is a goal shared among new business owners. What differs for each business is how and where to market your product or service. Shea Eddins, who founded and ran the successful public relations firm, Dynamic Communications Corporation, (shea.eddins@yahoo.com) recommends developing a clear definitionContinue reading “Finding the “Secret Sauce”: Increase Sales by Targeting Your Market”