Staying the Course: Stick to Your Knitting

When you launch a new business you’re fueled by passion and belief in your concept. Your excitement in the new venture continues as you complete the start-up activities and develop your product or service. Your resolve is strong as you sort through and select options for marketing your product. You’re building momentum during your first […]

Selling Your Products and Services: Don’t Kill the Deal

Have you even been on the buyer’s side of a business transaction and had the salesman say something that killed the deal? Something so ridiculous or rude that you stopped listening to what he was saying and looked for an exit? We all have. I don’t know if hubris, prejudice, or just a complete lack […]

Setting Yourself Up for Success: Understanding the Business Cycle of Your New Business

It’s February. One of the toughest months of the year for a new business owner. You thought January was bad, but one week into February nobody seems to be buying any of your goods or services. The temptation to “throw money at it” by buying advertising or more stock, is overwhelming, particularly if you made […]

Setting Yourself Up For Success: Making Your First Sales

You have to let people know about your business so they can buy your products and services. One of the first steps is to write out and practice the “elevator speech” that answers the question, “What product or service does your business offer?” Sit down and write down the answer for your business or the […]