Increasing Your Revenue: Expand Your Market

Yesterday my business colleague and friend gave me some great ideas on no or low cost ways of expanding my market reach. Her husband and a partner opened a small business about ten years ago that’s grown into a successful enterprise.   They started out by installing liners in the beds of pick-up trucks for truck […]

Increasing Your Revenue: Expanding Your Presence Along Your Value Chain

It’s no surprise to any entrepreneur that when your business is a start-up you have to operate along the full value chain. In other words you have to master and perfect every single step in the value chain. You define and build the product or service, market it, sell it, produce it, deliver it, and […]

Increasing Your Revenue: Building a Consortium

If the first few years as a solo entrepreneur teaches you anything it’s that you can’t do it all at once. When you’re calling on potential clients or pitching your products you’re focused on making the sale. With that focus you can’t be actually delivering a service or producing more of your product. It just […]

Selling Your Products and Services: Questionable Sales Practices

Yesterday my friend Tina called to say, “It’s Time.” I immediately knew what she meant. Her car has more than 185,000 miles and the winter had been a nightmare for her with the car either in the shop or needing to go to the shop. She was worn out with the constant stress of trying […]

Finding the “Secret Sauce”: Increase Sales by Targeting Your Market

Growing to the level of sales your business needs to be successful is a goal shared among new business owners. What differs for each business is how and where to market your product or service. Shea Eddins, who founded and ran the successful public relations firm, Dynamic Communications Corporation, (shea.eddins@yahoo.com) recommends developing a clear definition […]