Increasing Your Revenue: Become Your Customer’s Advocate

Being a small business owner can cause you to be so focused on your own business you overlook one of the most gratifying reasons for being in business in the first place, the opportunity to help other businesses grow. One method of doing that is to become your customers’ advocate. This practice isn’t just limited […]

Retaining Your Clients, Customers, and Suppliers: Effectively Communicate Change

Recently, my Internet and cable provider sold the servicing of my account to another company. The new company sent me an EMAIL to advise me of this and included a link to another site where I could register. Given the abundance of security warnings about clicking on unsolicited links, I logged onto my current provider’s […]

Selling Your Products and Services: Lagniappe – A Secret Tool for Building Business

This time of year, the time between Mardi Gras and Easter, I’m reminded of the Louisiana French concept of lagniappe – a small, unexpected gift given to a customer when they purchase something. Lagniappe is intended to build repeat business, and it doesn’t have to cost much, if anything. The Residence Inn in Duluth, where […]

Setting Yourself Up for Success: What Interests Your Customers?

I once heard someone say, “That which interests my customers, fascinates the heck out of me.” What interests your customers? More importantly, what does your product or service provide for your customers and why would they buy it from you. Is your product a commodity, something that can be readily purchased from many suppliers? Then […]

Increasing Your Revenue: More Time for Sales by Outsourcing Production

If you found out there was a company who could produce your product for less than you could, would you hire them to do it for you? Wait a minute, you say … since I’m not yet in the position to pay MYSELF for the hours I spend producing my product, no one can produce […]