Debunking the Myths: Myth #6: You Can’t Start a Business While Looking for a Job

Most of us have unexpectedly lost a job and subsequently thought about starting our own business; however, having little or no income while we launch a business and grow a customer base makes getting a job a necessity. You really can do both if you take an approach that reduces your financial risk and sets […]

Staying the Course: Resilience

Recently one of my clients, the president of a company about to introduce a product to market that’s taken more than five years and hundreds of millions of dollars to develop and certify, was talking with one of the company’s board members, who, before he retired, successfully led a similar effort. My client asked his […]

Selling Your Products and Services: Lagniappe – A Secret Tool for Building Business

This time of year, the time between Mardi Gras and Easter, I’m reminded of the Louisiana French concept of lagniappe – a small, unexpected gift given to a customer when they purchase something. Lagniappe is intended to build repeat business, and it doesn’t have to cost much, if anything. The Residence Inn in Duluth, where […]

Setting Yourself Up for Success: What Interests Your Customers?

I once heard someone say, “That which interests my customers, fascinates the heck out of me.” What interests your customers? More importantly, what does your product or service provide for your customers and why would they buy it from you. Is your product a commodity, something that can be readily purchased from many suppliers? Then […]

Increasing Your Revenue: Expand Your Market

Yesterday my business colleague and friend gave me some great ideas on no or low cost ways of expanding my market reach. Her husband and a partner opened a small business about ten years ago that’s grown into a successful enterprise.   They started out by installing liners in the beds of pick-up trucks for truck […]