Selling Your Products and Services: Lagniappe – A Secret Tool for Building Business

This time of year, the time between Mardi Gras and Easter, I’m reminded of the Louisiana French concept of lagniappe – a small, unexpected gift given to a customer when they purchase something. Lagniappe is intended to build repeat business, and it doesn’t have to cost much, if anything. The Residence Inn in Duluth, where […]

Setting Yourself Up for Success: What Interests Your Customers?

I once heard someone say, “That which interests my customers, fascinates the heck out of me.” What interests your customers? More importantly, what does your product or service provide for your customers and why would they buy it from you. Is your product a commodity, something that can be readily purchased from many suppliers? Then […]

Increasing Your Revenue: More Time for Sales by Outsourcing Production

If you found out there was a company who could produce your product for less than you could, would you hire them to do it for you? Wait a minute, you say … since I’m not yet in the position to pay MYSELF for the hours I spend producing my product, no one can produce […]

Increasing Your Revenue: Expand Your Market

Yesterday my business colleague and friend gave me some great ideas on no or low cost ways of expanding my market reach. Her husband and a partner opened a small business about ten years ago that’s grown into a successful enterprise.   They started out by installing liners in the beds of pick-up trucks for truck […]

Increasing Your Revenue: Expanding Your Presence Along Your Value Chain

It’s no surprise to any entrepreneur that when your business is a start-up you have to operate along the full value chain. In other words you have to master and perfect every single step in the value chain. You define and build the product or service, market it, sell it, produce it, deliver it, and […]