Finding the “Secret Sauce”: Reducing Revenue Risk

How do you position the relationships you have with your customers and competitors to improve the probability that you’ll meet your monthly number? Business owners who can do this have often found the “Secret Sauce” for running a successful business. I recently interviewed a business owner who has done just that. Personal Trainer’s largest barrier to […]

Setting Yourself Up for Success: Understanding the Business Cycle of Your New Business

It’s February. One of the toughest months of the year for a new business owner. You thought January was bad, but one week into February nobody seems to be buying any of your goods or services. The temptation to “throw money at it” by buying advertising or more stock, is overwhelming, particularly if you made […]

Setting Yourself Up For Success: Making Your First Sales

You have to let people know about your business so they can buy your products and services. One of the first steps is to write out and practice the “elevator speech” that answers the question, “What product or service does your business offer?” Sit down and write down the answer for your business or the […]