The Business Plan: Conduct A Competitive Analysis

A competitive analysis includes identifying the top competitors in your marketspace, comparing their products and services to yours, and planning how you’ll mitigate those risks.

Retaining Your Clients, Customers, and Suppliers: Finding Out What They Really Think

What do your clients, customers, and suppliers really think about your company and how easy it is to do business with you?   How do you solicit that type of feedback? When you receive it how do you use the information to make your business better and to increase loyalty? A company I used to do […]

Retaining Your Clients, Customers, and Suppliers: Effectively Communicate Change

Recently, my Internet and cable provider sold the servicing of my account to another company. The new company sent me an EMAIL to advise me of this and included a link to another site where I could register. Given the abundance of security warnings about clicking on unsolicited links, I logged onto my current provider’s […]

Increasing Your Revenue: Expand Your Market

Yesterday my business colleague and friend gave me some great ideas on no or low cost ways of expanding my market reach. Her husband and a partner opened a small business about ten years ago that’s grown into a successful enterprise.   They started out by installing liners in the beds of pick-up trucks for truck […]

Finding the “Secret Sauce”: Increase Sales by Targeting Your Market

Growing to the level of sales your business needs to be successful is a goal shared among new business owners. What differs for each business is how and where to market your product or service. Shea Eddins, who founded and ran the successful public relations firm, Dynamic Communications Corporation, (shea.eddins@yahoo.com) recommends developing a clear definition […]