Increasing Your Revenue: More Time for Sales by Outsourcing Production

If you found out there was a company who could produce your product for less than you could, would you hire them to do it for you? Wait a minute, you say … since I’m not yet in the position to pay MYSELF for the hours I spend producing my product, no one can produce […]

Increasing Your Revenue: Expand Your Market

Yesterday my business colleague and friend gave me some great ideas on no or low cost ways of expanding my market reach. Her husband and a partner opened a small business about ten years ago that’s grown into a successful enterprise.   They started out by installing liners in the beds of pick-up trucks for truck […]

Increasing Your Revenue: Expanding Your Presence Along Your Value Chain

It’s no surprise to any entrepreneur that when your business is a start-up you have to operate along the full value chain. In other words you have to master and perfect every single step in the value chain. You define and build the product or service, market it, sell it, produce it, deliver it, and […]

Increasing Your Revenue: Leverage Your Assets to Expand Your Product and Service Offering

One of the toughest start-up challenges is growing your business to the stage where you can cover both your business expenses and a comfortable salary.   Regardless of what business you’re in, there’s typically an opportunity to leverage your current assets. My hairdresser and friend, Lauri, has successfully run her hairdressing business for almost twenty years. […]

Finding the “Secret Sauce”: Increase Sales by Targeting Your Market

Growing to the level of sales your business needs to be successful is a goal shared among new business owners. What differs for each business is how and where to market your product or service. Shea Eddins, who founded and ran the successful public relations firm, Dynamic Communications Corporation, (shea.eddins@yahoo.com) recommends developing a clear definition […]