Focusing Our “Grow and/or Improve the Business” Initiatives

Most of us already have too many active “grow and/or improve the business” initiatives to be able to focus on bringing the really important ones to fruition efficiently.  These initiatives can be projects that we’re doing to improve our productivity, projects to add a new product or feature to our set of offerings, or sales […]

Increasing Your Revenue: Become Your Customer’s Advocate

Being a small business owner can cause you to be so focused on your own business you overlook one of the most gratifying reasons for being in business in the first place, the opportunity to help other businesses grow. One method of doing that is to become your customers’ advocate. This practice isn’t just limited […]

Retaining Your Clients, Customers, and Suppliers: Finding Out What They Really Think

What do your clients, customers, and suppliers really think about your company and how easy it is to do business with you?   How do you solicit that type of feedback? When you receive it how do you use the information to make your business better and to increase loyalty? A company I used to do […]

Retaining Your Clients, Customers, and Suppliers: Effectively Communicate Change

Recently, my Internet and cable provider sold the servicing of my account to another company. The new company sent me an EMAIL to advise me of this and included a link to another site where I could register. Given the abundance of security warnings about clicking on unsolicited links, I logged onto my current provider’s […]

Setting Yourself Up for Success: What Interests Your Customers?

I once heard someone say, “That which interests my customers, fascinates the heck out of me.” What interests your customers? More importantly, what does your product or service provide for your customers and why would they buy it from you. Is your product a commodity, something that can be readily purchased from many suppliers? Then […]