Hitting A Home Run

I was catching up on the scores in the baseball division finals during the evening news one night and struck by the parallels between major league baseball players and successful business owners.  Major league players, like business owners, spend innumerable hours honing skills before they get their first “at bat”.   But it doesn’t stop […]

The Business Plan: Conduct A Competitive Analysis

A competitive analysis includes identifying the top competitors in your marketspace, comparing their products and services to yours, and planning how you’ll mitigate those risks.