Finding the “Secret Sauce”: Get There First and Get the Deal

Anytime the talk among my group of friends turns to home repairs and remodeling, which it often does, one of us has a new story of a bad experience. So I was not excited about finding a contractor to fix the door on the shower in my master bathroom that didn’t close properly. First I […]

Leverage Fortune 500 Business Practices: Understanding and Reducing Your Cost of Goods Sold

Regardless of how long you’ve been in business and whether you’re building your first or hundredth unit, understanding what it costs to produce your product and producing it profitably is one step in assuring your business is profitable. Fortune 500 Companies live by the numbers. They know the optimum sales price, what it costs to produce […]

Setting Yourself Up for Success: Identifying the Skills You Need to Succeed … and Learning Those Skills

Understanding the knowledge you’ll need when you start your business can prevent the “I didn’t know what I didn’t know” phenomena that stalls and derails many start-ups. Factoring in the time it will take you to learn the new skills necessary for launching, operating, and marketing your business also leads to more realistic expectations and […]

Setting Yourself Up for Success: Understanding the Business Cycle of Your New Business

It’s February. One of the toughest months of the year for a new business owner. You thought January was bad, but one week into February nobody seems to be buying any of your goods or services. The temptation to “throw money at it” by buying advertising or more stock, is overwhelming, particularly if you made […]

Setting Yourself Up For Success: Making Your First Sales

You have to let people know about your business so they can buy your products and services. One of the first steps is to write out and practice the “elevator speech” that answers the question, “What product or service does your business offer?” Sit down and write down the answer for your business or the […]