Debunking the Myths: Myth #6: You Can’t Start a Business While Looking for a Job

Most of us have unexpectedly lost a job and subsequently thought about starting our own business; however, having little or no income while we launch a business and grow a customer base makes getting a job a necessity. You really can do both if you take an approach that reduces your financial risk and setsContinue reading “Debunking the Myths: Myth #6: You Can’t Start a Business While Looking for a Job”

Secrets from the Management Consultant: Vision

My friend Dan is one of the most effective management consultants I’ve ever worked with. I still remember the day I watched him work magic by asking a client, “What does it look like when it’s done?” The client sat quietly for a minute, then started to talk about where he wanted his business toContinue reading “Secrets from the Management Consultant: Vision”

Staying the Course: Don’t Let What You Don’t Know Get in Your Way

More often than not when I develop a plan to reach a goal there are steps in that plan that I have no idea how to do. What I’ve learned over time is to not let that get in the way of developing the plan, but more importantly, not to let it get in theContinue reading “Staying the Course: Don’t Let What You Don’t Know Get in Your Way”

Finding the “Secret Sauce”: Increase Sales by Targeting Your Market

Growing to the level of sales your business needs to be successful is a goal shared among new business owners. What differs for each business is how and where to market your product or service. Shea Eddins, who founded and ran the successful public relations firm, Dynamic Communications Corporation, (shea.eddins@yahoo.com) recommends developing a clear definitionContinue reading “Finding the “Secret Sauce”: Increase Sales by Targeting Your Market”

Staying the Course: Stick to Your Knitting

When you launch a new business you’re fueled by passion and belief in your concept. Your excitement in the new venture continues as you complete the start-up activities and develop your product or service. Your resolve is strong as you sort through and select options for marketing your product. You’re building momentum during your firstContinue reading “Staying the Course: Stick to Your Knitting”