A competitive analysis includes identifying the top competitors in your marketspace, comparing their products and services to yours, and planning how you’ll mitigate those risks.
PREPARING TO WRITE YOUR PROFESSIONAL BIO Putting thought and energy into preparing to write your professional bio pays big dividends. Like the resume you provide when you’ve applied to a company, your business plan that includes your professional bio will be shared with people you haven’t met. You want to be certain it provides aContinue reading “Business Planning – Write Your Professional Bio”
WHY WRITE A BUSINESS PLAN? Your business plan is the tool that forces you to think through every aspect of your new business. It’s also a communication tool that you can use to show: Bankers – if you plan to take out a loan. Potential investors and venture capitalists – if you want to attractContinue reading “Business Planning: Getting Started”
Last week we talked about Governance as the first tool to use to align our “Grow the Business Initiatives”. The second tool for optimizing our business is a Portfolio Management Process. Our portfolio of projects can be thought of just as we think of our financial portfolio. Part of our portfolio is an investment in ourContinue reading “Focusing Our “Grow the Business” Initiatives: Portfolio Management”
Most of us already have too many active “grow and/or improve the business” initiatives to be able to focus on bringing the really important ones to fruition efficiently. These initiatives can be projects that we’re doing to improve our productivity, projects to add a new product or feature to our set of offerings, or salesContinue reading “Focusing Our “Grow and/or Improve the Business” Initiatives”