Leveraging Professional Organizations to Build Your Network

Goal Clarity is Essential When Choosing Professional Organizations Professional Organizations and Associations are another place to build your referral or client network.  A clear goal, the right organization and smart participation can make your time and/or monetary investment worthwhile.  Most industries or professions have at least one professional organization and many have a wide selection […]

Leveraging Our Network: Introductions Etiquette

Making the effort to connect people whose relationship may be mutually beneficial is a habit of all great networkers.  The introductions you make add value for all players—you build your own value to your colleagues and connections, and simultaneously demonstrate positive regard for members of your network.   Making introductions is like corporate match-making.  When we […]

The Business Plan: Conduct A Competitive Analysis

A competitive analysis includes identifying the top competitors in your marketspace, comparing their products and services to yours, and planning how you’ll mitigate those risks.