Balance: Wiring Your Brain to Succeed

This month’s Entrepreneur magazine has an article about willpower that caused me to think about how that personal quality and its twin sister: “perseverance”, are required during the start-up phase of a business. Willpower is the ability to set a goal and to say “no”, even when it would be easier and sometimes more reasonable […]

Setting Yourself Up for Success: Funding Your Start-Up

The reason I most often hear when I’m talking to people who haven’t yet started their own business is they don’t believe they can afford it … and often they’re absolutely correct. Starting a business requires having both enough money and time to get it launched and keep it going while it grows. Imagine my […]

Setting Yourself Up for Success: Identifying the Skills You Need to Succeed … and Learning Those Skills

Understanding the knowledge you’ll need when you start your business can prevent the “I didn’t know what I didn’t know” phenomena that stalls and derails many start-ups. Factoring in the time it will take you to learn the new skills necessary for launching, operating, and marketing your business also leads to more realistic expectations and […]

Setting Yourself Up for Success: Overcoming Inertia and Procrastination

Sometimes when I need to buckle down and ‘just get it done’ I find myself doing everything except the one thing that would help my business most. My first book, $1,000 Start-Ups has just been released and I need to execute the excruciatingly detailed marketing plan I developed to go with the book. I think about […]

Setting Yourself Up for Success: Understanding the Business Cycle of Your New Business

It’s February. One of the toughest months of the year for a new business owner. You thought January was bad, but one week into February nobody seems to be buying any of your goods or services. The temptation to “throw money at it” by buying advertising or more stock, is overwhelming, particularly if you made […]