Setting Yourself Up for Success: Understanding the Business Cycle of Your New Business

It’s February. One of the toughest months of the year for a new business owner. You thought January was bad, but one week into February nobody seems to be buying any of your goods or services. The temptation to “throw money at it” by buying advertising or more stock, is overwhelming, particularly if you made […]

Setting Yourself Up For Success: Making Your First Sales

You have to let people know about your business so they can buy your products and services. One of the first steps is to write out and practice the “elevator speech” that answers the question, “What product or service does your business offer?” Sit down and write down the answer for your business or the […]

Setting Yourself Up for Success: Manage Your Finances

While writing $1,000 Start-Ups, I wasn’t surprised when many of the business owners I talked to answered the question, “Why did you start your own business?” with, “Because I had to make a living.” In this case, necessity is indeed the mother of invention and if you’ve ever been in this situation you understand very […]

Setting Yourself Up for Success: Manage Your Time

Ah … time. Einstein said, “All time is now.” And so it is. Today we are each given the gift of twenty-four hours to spend as we will. We can spend it doing things that enrich our lives and the lives of those around us, or we can fritter it away in meaningless pursuits. Making […]