Selling Your Products and Services: Don’t Kill the Deal

Have you even been on the buyer’s side of a business transaction and had the salesman say something that killed the deal? Something so ridiculous or rude that you stopped listening to what he was saying and looked for an exit? We all have. I don’t know if hubris, prejudice, or just a complete lack […]

Finding the “Secret Sauce”: Get There First and Get the Deal

Anytime the talk among my group of friends turns to home repairs and remodeling, which it often does, one of us has a new story of a bad experience. So I was not excited about finding a contractor to fix the door on the shower in my master bathroom that didn’t close properly. First I […]

Finding the “Secret Sauce”: Reducing Revenue Risk

How do you position the relationships you have with your customers and competitors to improve the probability that you’ll meet your monthly number? Business owners who can do this have often found the “Secret Sauce” for running a successful business. I recently interviewed a business owner who has done just that. Personal Trainer’s largest barrier to […]

Leveraging Fortune 500 Business Practices for your Start-Up Business: Reduce the Need for Fire Fighting

What if when you started your business you understood that you’d make mistakes but made the decision to make each mistake only once? What if you also decided to do your best once to insure any employees you (eventually) hire could learn from the mistakes you’ve made? Fortune 500 companies understand how this mindset and […]

Leverage Fortune 500 Business Practices: Understanding and Reducing Your Cost of Goods Sold

Regardless of how long you’ve been in business and whether you’re building your first or hundredth unit, understanding what it costs to produce your product and producing it profitably is one step in assuring your business is profitable. Fortune 500 Companies live by the numbers. They know the optimum sales price, what it costs to produce […]