Selling Your Products and Services: Questionable Sales Practices

Yesterday my friend Tina called to say, “It’s Time.” I immediately knew what she meant. Her car has more than 185,000 miles and the winter had been a nightmare for her with the car either in the shop or needing to go to the shop. She was worn out with the constant stress of trying […]

Finding the “Secret Sauce”: Increase Sales by Targeting Your Market

Growing to the level of sales your business needs to be successful is a goal shared among new business owners. What differs for each business is how and where to market your product or service. Shea Eddins, who founded and ran the successful public relations firm, Dynamic Communications Corporation, (shea.eddins@yahoo.com) recommends developing a clear definition […]

Start Your Business without Leaving Your Job: The Siren’s Song of Entrepreneurship

If you’re currently employed but ready to start your own business, quitting your job to devote your time exclusively to the business shouldn’t be done in haste. You’re probably thinking that this is intuitively obvious, but the siren’s song of entrepreneurship is seductive. It’s even more difficult to stay at your current job if you’re […]

Staying the Course: Stick to Your Knitting

When you launch a new business you’re fueled by passion and belief in your concept. Your excitement in the new venture continues as you complete the start-up activities and develop your product or service. Your resolve is strong as you sort through and select options for marketing your product. You’re building momentum during your first […]

Selling Your Products and Services: Don’t Kill the Deal

Have you even been on the buyer’s side of a business transaction and had the salesman say something that killed the deal? Something so ridiculous or rude that you stopped listening to what he was saying and looked for an exit? We all have. I don’t know if hubris, prejudice, or just a complete lack […]