Leverage Fortune 500 Business Practices: Short Interval Management

One of the methods management consultants use to help Fortune 500 Manufacturing Companies improve their productivity is short interval management. This simple tool can be used for teams or individuals and is extremely effective for the entrepreneur with a start-up. As any start-up owner knows time is your most valuable resource. There are a plethora […]

Selling Your Products and Services: Questionable Sales Practices

Yesterday my friend Tina called to say, “It’s Time.” I immediately knew what she meant. Her car has more than 185,000 miles and the winter had been a nightmare for her with the car either in the shop or needing to go to the shop. She was worn out with the constant stress of trying […]

Finding the “Secret Sauce”: Increase Sales by Targeting Your Market

Growing to the level of sales your business needs to be successful is a goal shared among new business owners. What differs for each business is how and where to market your product or service. Shea Eddins, who founded and ran the successful public relations firm, Dynamic Communications Corporation, (shea.eddins@yahoo.com) recommends developing a clear definition […]

Start Your Business without Leaving Your Job: The Siren’s Song of Entrepreneurship

If you’re currently employed but ready to start your own business, quitting your job to devote your time exclusively to the business shouldn’t be done in haste. You’re probably thinking that this is intuitively obvious, but the siren’s song of entrepreneurship is seductive. It’s even more difficult to stay at your current job if you’re […]

Staying the Course: Stick to Your Knitting

When you launch a new business you’re fueled by passion and belief in your concept. Your excitement in the new venture continues as you complete the start-up activities and develop your product or service. Your resolve is strong as you sort through and select options for marketing your product. You’re building momentum during your first […]