Leveraging Our Network: References

Reference Philosophy A reference is a testimonial of suitability to fill a specific organizational role.  When tapped to provide a reference for a colleague who is interviewing for a position, we’re being asked for an honest assessment—a particular challenge if that person wasn’t a top performer when we worked with them. We’d all like to […]

Leveraging Our Network: Introductions Etiquette

Making the effort to connect people whose relationship may be mutually beneficial is a habit of all great networkers.  The introductions you make add value for all players—you build your own value to your colleagues and connections, and simultaneously demonstrate positive regard for members of your network.   Making introductions is like corporate match-making.  When we […]

The Business Plan: Conduct A Competitive Analysis

A competitive analysis includes identifying the top competitors in your marketspace, comparing their products and services to yours, and planning how you’ll mitigate those risks.