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Peers with whom we’ve previously worked, attended school, or worked toward a common purpose can be valuable members of our network.  Our shared history provides a common ground and a known resource for information, references, and referrals.

Since we’re no longer in the same organization, and in some cases, not even in the same geographical location, finding a method for keeping in touch that benefits both parties can be a challenge.

Social media, EMAIL, and messaging have largely replaced telephone calls and the U.S. Mail as the channels for staying in touch.  However, the investment in time required can be significant and often, impersonal.

The good news is, believe it or not, most of us have this issue in common – we really don’t have the mindshare and focus to support a huge network.  We can, however, support people in our networks on an individual basis when we have the opportunity or wherewithal to promote their corporate image.

Consciously looking for opportunities to endorse, introduce, reference or refer a member of your network is a surefire method of maintaining long-term relationships with our peers.  Even when someone doesn’t reciprocate it keeps the line of communication open between the two of you.

Leah Ward-Lee is a management consultant and business writer based in Dallas, Texas and the author of $1,000 Start-Ups.  Her next book, The Executive’s Toolbox, will be released in 2017.