Setting Yourself Up for Success: What Interests Your Customers?

I once heard someone say, “That which interests my customers, fascinates the heck out of me.”

What interests your customers? More importantly, what does your product or service provide for your customers and why would they buy it from you.

Is your product a commodity, something that can be readily purchased from many suppliers? Then it might be cost or convenience that interests your customers. Figure out how to be price competitive AND convenient.

Or is your product a service that can be readily purchased from many suppliers? What interests your customer might be the quality of service or efficiency.

Could it be that your product or service is something that helps your customer grow or deliver their product or service? Then what interests your customer might be on-time delivery or consistency.

Take the time to understand why your customers would buy your product service and then figure out how to “fascinate” them by insuring you provide what interests them.

Published by Leah Ward-Lee

Leah Ward-Lee, the author of "$1,000 Start-Ups", is a serial micro-entrepreneur. She opened her first business at ten after lobbying for and receiving a shoe shine kit for Christmas. She pulled her wagon through the neighborhood, going door-to-door, offering to shine her neighbor’s shoes for twenty-five cents a pair. Once her wagon was full, she took the shoes home and polished them. Unfortunately that business was short-lived. She hadn’t tagged the shoes and couldn’t remember whose shoes were whose, so her dad went with her to retrace the route until every pair was returned. Since then she’s had businesses developing and teaching college courses, instructing aerobic classes, owning half a plane that was rented to a flight and maintenance school, and renting homes. She’s also owned a consignment store, a gift shop, a gift basket business, a consulting firm, hosted The Executive Toolbox (a weekly radio show), and a publishing company. She also spent twenty years in the US Army, served as the Chief Information and Technical Officer for two major insurance companies, and has a second career as a management consultant. Leah resides in Dallas, TX and on Amelia Island with Sammy and Goliath, her two rescue dogs.

Leave a comment

Comment

%d bloggers like this: