Increasing Your Revenue: Expanding Your Presence Along Your Value Chain

It’s no surprise to any entrepreneur that when your business is a start-up you have to operate along the full value chain. In other words you have to master and perfect every single step in the value chain.

You define and build the product or service, market it, sell it, produce it, deliver it, and rinse and repeat.

If you’re a starting writer you write the book, edit it, format it, build the cover, publish it, and market it through the sales channels you develop.

If you’re a manufacturer, you design the product; source, purchase, and receive the raw materials; manage your inventory, complete the assembly, market it, sell it, ship it, and so on.

Along the way you learn to do one of those steps really well, hopefully enjoy doing it, and realize there are other people either in your business or a related business who might pay you to do that for them.

For example, a writer learns to edit really well, and increases his revenue by editing other writer’s work; a manufacturer masters a complicated assembly process and offers that service to other manufacturers.

If you’re looking for ways to increase your revenue is there a built-in opportunity to leverage what you do to help other business owners?

Published by Leah Ward-Lee

Leah Ward-Lee, the author of "$1,000 Start-Ups", is a serial micro-entrepreneur. She opened her first business at ten after lobbying for and receiving a shoe shine kit for Christmas. She pulled her wagon through the neighborhood, going door-to-door, offering to shine her neighbor’s shoes for twenty-five cents a pair. Once her wagon was full, she took the shoes home and polished them. Unfortunately that business was short-lived. She hadn’t tagged the shoes and couldn’t remember whose shoes were whose, so her dad went with her to retrace the route until every pair was returned. Since then she’s had businesses developing and teaching college courses, instructing aerobic classes, owning half a plane that was rented to a flight and maintenance school, and renting homes. She’s also owned a consignment store, a gift shop, a gift basket business, a consulting firm, hosted The Executive Toolbox (a weekly radio show), and a publishing company. She also spent twenty years in the US Army, served as the Chief Information and Technical Officer for two major insurance companies, and has a second career as a management consultant. Leah resides in Dallas, TX and on Amelia Island with Sammy and Goliath, her two rescue dogs.


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