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Sometimes when I need to buckle down and ‘just get it done’ I find myself doing everything except the one thing that would help my business most. My first book, $1,000 Start-Ups has just been released and I need to execute the excruciatingly detailed marketing plan I developed to go with the book.

I think about all I have to do and feel overwhelmed. Because I feel overwhelmed I render myself incapable of doing anything (except perhaps playing spider solitaire, or getting on Facebook, or EMAIL, or cleaning something, anything – I can find many ways to procrastinate). I find that before I can actually get to the business of my business I have to move past that feeling.

For me what works (most of the time) is to reason it out. My “self-talk” sounds like this: “Leah, it’s logical that you have a lot to do and feel overwhelmed.” (This is followed by a few deep breaths as I consider the thought.) “Take the first thing on your list and work on it for an hour.”

This is particularly true when I’m trying to do something I haven’t done before or haven’t done enough times to master. Then I have to remind myself, “You have started a business you haven’t done before and don’t know much about. You have to take the time it takes to learn these new skills. Once you learn them they won’t take as long to do.”

It’s not unusual for owners of start-up companies to find themselves having a difficult time overcoming inertia.

Please share your tips on what you do when you’re faced with this.